The Smarter Way to Pitch Media is a system adopted by PR professionals across the country that will guide you step-by-step to conceive, prepare, pitch, and secure placement of positive stories in top media outlets.
This workshop on audio CDs is guaranteed to teach you to double your media coverage or your money back (see details below).
Media pitching expert Michael Smart has trained more than 2,500 communicators to boost their media placements. He has been the top-rated speaker at the PRSA International Conference and Bulldog Reporter's Media Relations summit - four times! Those are the country's two largest conferences for media relations professionals.
The CDs contain the same content - plus bonus material - that Michael has covered in his popular live seminars given over the past three years in major cities around the world. That live workshop costs $995 per person, and 94 percent of attendees called it "one of the best professional development experiences of [their] careers."
This workshop on audio CDs is guaranteed to teach you to double your media coverage or your money back (see details below).
Media pitching expert Michael Smart has trained more than 2,500 communicators to boost their media placements. He has been the top-rated speaker at the PRSA International Conference and Bulldog Reporter's Media Relations summit - four times! Those are the country's two largest conferences for media relations professionals.
The CDs contain the same content - plus bonus material - that Michael has covered in his popular live seminars given over the past three years in major cities around the world. That live workshop costs $995 per person, and 94 percent of attendees called it "one of the best professional development experiences of [their] careers."
Attendees have come from:
DisneyRitz Carlton
Honda
Hilton
Verizon
Allstate
Four Seasons
The Economist
Time
Environmental Protection Agency
U.S. Senator's office
UCLA Health Sciences
Fleischman-Hillard
Porter Novelli
Edelman
Weber Shandwick
Waggoner Edstrom
. . . and many more organizations of all sizes.
PR pros who have taken Michael's workshop have used this system to land positive coverage for their organizations in these outlets, just to name a few:
- the front page of the New York Times
- Wall Street Journal
- USA Today
- Today show
- Washington Post
- CBS Evening News
- USA Today
- CNN
- Countless regional newspapers and telecasts, top blogs and trade publications.
What does it do?
The Smarter Way to Pitch Media takes the guesswork and tedium out of media relations. Michael reveals the insights he has gained from interviewing - and pitching - top journalists about what they demand from PR pros.He shares firsthand examples from his personal experience placing stories on:
- the front page of USA Today (twice)
- the front page of the Washington Post
- the front page of the Los Angeles Times
- New York Times
- Wall Street Journal
- Time magazine
- Today
- NBC Nightly News
- and dozens more national, regional, and trade media
He'll also show you exactly how:
- a young PR pro at a small agency in Connecticut used what he learned in Michael's workshop to land USA Today, CNN, and so much additional coverage that his client had to turn away new business after its launch.
- A PR manager at a high tech company followed Michael's step-by-step approach to land a positive review from Wall Street Journal columnist Walt Mossberg that immediately multiplied his company's revenue six fold.
- The one simple step a harried PR director added to his pitches that made media relations so much more effective that he was able to let his freelancer go and do all the pitching himself!
- Other examples from past workshop participants' success applying these methods to a variety of industries.
Knowing that you are approaching top journalists and bloggers the way they like it - NOT according to the PR conventional wisdom - gives you confidence that comes across in your phone or email pitch. And that means your targets call you back or reply to your emails, and you then you apply the rest of Michael's system to secure the placement and delight your client or bosses.
How much does it cost?
Michael's live media pitching workshop costs $995 per person.He is offering the same content on audio CDs - plus a bonus CD with more specific tips that he doesn't have time to cover in the live session - for $499.
And the program comes with a 100 percent money-back guarantee. If, after six months of applying these tips and approaches from Michael's workshop, you haven't doubled your media coverage, we'll give you a full refund. All you need to do is send us a written description of the steps from the workshop you've applied and the CDs themselves and we will refund your money, no questions asked. You assume zero risk by purchasing this audio program.
To order, just click the button and let PayPal do the rest - you can pay with any credit card. You don't even need a PayPal account, just click the "continue" button on the bottom left of the payment page
Questions? Email Susie AT michaelsmartpr.com
Testimonials from people who have learned this material:
Michael is extremely knowledgeable and uses great real-life examples to illustrate a point.The overall information is great, and Michael presents it well, too.
Lauren Ebner, Honda
I took Michael's workshop because I face the challenge of landing national coverage for what is traditionally a regional event - the Indiana State Fair. After applying his research and pitching techniques, I've had unbelievable results - USA Today ran a half-page article with a photo, and the New York Times reporter I pitched came to the fair and her story (w/photo) ran on the FRONT PAGE. The media response was better than any of us could have ever dreamed, and I believe much of it is a result of implementing some of the strategies Michael taught in his seminar. I'm a firm believer in his approaches.
Andy Klotz, Indiana State Fair
I have attended several pitching seminars, but they've never really delivered. Michael's all-day workshop has been incredible. I've used Michael's approaches to develop lasting relationships with agenda-setting journalists at 'CBS Evening News' and the Washington Post. Those placements have generated follow-up coverage from other national outlets. I will definitely attend it again.
Jasmin Lyons, Media Outreach Specialist, National Education Association
Michael's magic works! After attending his pitching workshop last year, I no longer have to hire a freelancer. Now I'm doing the pitching and, not to be boastful, getting better results!
Walter Laskos, PR director, WesCorp
I immediately used Michael's techniques to place our clients in the Washington Post and on the AP national wire, and my national media experience has elevated me within the firm. I'm now PR Director, and I continue to use his formula for national media results weekly to help my team develop new angles and hooks. He provides savvy tips, backed up with a wide range of examples from his own experience, so you can tell the knowledge is there. His teaching style breaks it down to a step-by-step process, all specifics. Michael's workshop has certainly enhanced my career.
Gary Griffin, Director of Public Relations, Adams & Knight
Michael's pitching training has changed my career. I'll never forget when the Wall Street Journal columnist called me after I sent a pitch using Michael's tactics. He said, "I get 300 e-mails a day, but yours caught my attention." By following Michael's advice, I landed a feature story about our company's product in Journal, on the national AP wire, and in our industry's top trade publication. The result is that our startup's sales jumped 6x and stayed there until a successful acquisition. If PR pros want national coverage and are willing to put in the work it takes, they should listen and follow what Michael Smart has to say.
Devin Knighton, PR Manager, Mozy/Decho
Michael Smart is a true expert when it comes to media relations. His pitching workshop was the most valuable workshop that I've attended. Not only did his workshop assist me in being promoted to Director of Media and Public Relations at my firm, I used Michael's tactics to land my firm's placement in the business section of the Los Angeles Times! Thanks to Michael, I now have the confidence, technique, and resources to land both local and nationwide media coverage.
Tammy Mescobi, Director of Media & Public Relations, NSBN
The same week I attended Michael's pitching workshop, we placed a feature on the 'Today' show.
Kate McIntyre, Manager of Communications, Wildlife Conservation Society