The Inner Circle is the most affordable way to access Michael's training and expertise. He connects with members regularly in a group setting via phone and Web to share new PR advances and give feedback on members' projects and questions.
We have members from across the country, ranging from Fortune 500 PR execs to sole proprietors.
Registration is strictly limited, and the Inner Circle is currently closed to new enrollments. If you'd like more information in the meantime, and to be alerted when more slots become available, just enter your first name and email address below.
Just be sure to check your inbox later (or junk folder if you don't see it) for the confirmation email - if you don't click the link, you won't be able to hear from us again.
We have members from across the country, ranging from Fortune 500 PR execs to sole proprietors.
Registration is strictly limited, and the Inner Circle is currently closed to new enrollments. If you'd like more information in the meantime, and to be alerted when more slots become available, just enter your first name and email address below.
Just be sure to check your inbox later (or junk folder if you don't see it) for the confirmation email - if you don't click the link, you won't be able to hear from us again.
Michael's coaching has totally changed the way I do the job I've done for 20 years. He has been worth every penny. This is the best investment I have ever made in myself.
Elaine Ingra, founder and CEO, PR WORKS!, Orlando
Michael's coaching truly helped me land coverage I never dreamed of. Every moment has not only been a terrific learning experience, but fun, too. I feel myself growing every session I have with Michael, and that's priceless.
Ken Li, public relations director, Chempetitive Group, Chicago
Michael is extremely knowledgeable and uses great real-life examples to illustrate a point.The overall information is great, and Michael presents it well, too.
Lauren Ebner, Honda
I took Michael's workshop because I face the challenge of landing national coverage for what is traditionally a regional event - the Indiana State Fair. After applying his research and pitching techniques, I've had unbelievable results - USA Today ran a half-page article with a photo, and the New York Times reporter I pitched came to the fair and her story (w/photo) ran on the FRONT PAGE. The media response was better than any of us could have ever dreamed, and I believe much of it is a result of implementing some of the strategies Michael taught in his seminar. I'm a firm believer in his approaches.
Andy Klotz, Indiana State Fair
I have attended several pitching seminars, but they've never really delivered. Michael's all-day workshop has been incredible. I've used Michael's approaches to develop lasting relationships with agenda-setting journalists at 'CBS Evening News' and the Washington Post. Those placements have generated follow-up coverage from other national outlets. I will definitely attend it again.
Jasmin Lyons, Media Outreach Specialist, National Education Association
Michael's magic works! After attending his pitching workshop last year, I no longer have to hire a freelancer. Now I'm doing the pitching and, not to be boastful, getting better results!
Walter Laskos, PR director, WesCorp
I immediately used Michael's techniques to place our clients in the Washington Post and on the AP national wire, and my national media experience has elevated me within the firm. I'm now PR Director, and I continue to use his formula for national media results weekly to help my team develop new angles and hooks. He provides savvy tips, backed up with a wide range of examples from his own experience, so you can tell the knowledge is there. His teaching style breaks it down to a step-by-step process, all specifics. Michael's workshop has certainly enhanced my career.
Gary Griffin, Director of Public Relations, Adams & Knight
Michael's pitching training has changed my career. I'll never forget when the Wall Street Journal columnist called me after I sent a pitch using Michael's tactics. He said, "I get 300 e-mails a day, but yours caught my attention." By following Michael's advice, I landed a feature story about our company's product in Journal, on the national AP wire, and in our industry's top trade publication. The result is that our startup's sales jumped 6x and stayed there until a successful acquisition. If PR pros want national coverage and are willing to put in the work it takes, they should listen and follow what Michael Smart has to say.
Devin Knighton, PR Manager, Mozy/Decho
Michael Smart is a true expert when it comes to media relations. His pitching workshop was the most valuable workshop that I've attended. Not only did his workshop assist me in being promoted to Director of Media and Public Relations at my firm, I used Michael's tactics to land my firm's placement in the business section of the Los Angeles Times! Thanks to Michael, I now have the confidence, technique, and resources to land both local and nationwide media coverage.
Tammy Mescobi, Director of Media & Public Relations, NSBN
The same week I attended Michael's pitching workshop, we placed a feature on the 'Today' show.
Kate McIntyre, Manager of Communications, Wildlife Conservation Society