Media Pitching Pro Michael Smart
Michaelís Inner Circle is the most effective vehicle I have ever used to connect with the outside intelligence I need to do my job more effectively, including thought, theory, opinion and technique. The two-times-a-month format allows for reinforcement of key ideas whereas something could get lost in the shuffle through a one-time workshop or in-person media panel. Having an expert to bounce a "pitch in progress" off of helped me land a USA Today feature story that wowed our client and won a Best in Show Regional PRSA Award. Separately, I applied a technique Michael advocated immediately after an Inner Circle session and uncovered a news hook that led to a Bloomberg Businessweek placement for one client and an ABCNews.com placement for another. The Inner Circle has also given me a network of media relations professionals facing similar challenges. When an Inner Circle colleague explains how they have achieved success, there are usually 3 or 4 takeaways that I can apply to my own challenges.
Adam Dvorin, Media Director, Winning Strategies Newark, NJ
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I'm Michael Smart, and I show people a specific system to dramatically increase their PR results through smarter pitching and writing.
I've used it to land the front pages of the Washington Post, USA Today, and the Los Angeles Times. Also in the New York Times, Wall Street Journal, Time magazine, and Today.
PR pros I've trained have used it to earn the front page of the New York Times, in the Journal, the Post, CNN, Today and many more.
The more than 2,500 communicators I've trained - from Frankfurt to Tokyo and from Maine to Malibu - have rated me:
Personal coaching can build your specific strengths over a longer term.